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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/9035a9b5-bd5e-4fd4-afc9-3e1fc68971c7/Fast-track+16-9.jpg</image:loc>
      <image:title>SE</image:title>
      <image:caption>Surgical Science LapSim ST campaign - targeted to surgical technologist educators</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/684e6b89-5faa-4a93-9afb-c064a88fb2ef/Maximise+18-9+start.jpg</image:loc>
      <image:title>SE</image:title>
      <image:caption>Vitrolife strategic communication - web, film, iPad, print and advertising</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/3f6aca52-1983-4630-bbf9-c60aa8dbf3af/LG-16-9+start.jpg</image:loc>
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      <image:caption>Log&amp;Guard - communication designed to sell</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/1725539236262-9NQAG3M11BHUPKA5PJB2/VL+mtrl+startpage.jpg</image:loc>
      <image:title>SE - Vitrolife Product launches (Copy) (Copy) (Copy)</image:title>
      <image:caption>Vitrolife product launches</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/f5b01617-6fbf-4307-a557-7420ef0c2bd9/hyalite+pack+l%C3%A5+bg+web+kopiera.jpg</image:loc>
      <image:title>SE</image:title>
      <image:caption>Brand identity, design and packaging</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/1725539236250-EVGHSNBM6BFT4V76L7WW/Born+header.jpg</image:loc>
      <image:title>SE - Børn brand identity (Copy) (Copy) (Copy)</image:title>
      <image:caption>Børn brand identity - the most inclusive sperm bank</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/43340336-15ad-434b-b656-0caff929c1af/AR+Xvivo+16-9.jpg</image:loc>
      <image:title>SE</image:title>
      <image:caption>Annual Reports</image:caption>
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    <loc>https://www.svalanderlife.com/home-1</loc>
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    <priority>0.75</priority>
    <lastmod>2025-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/392a8a27-723b-4810-99ed-dfb76b43d143/ida_empower-16-9.jpg</image:loc>
      <image:title>Home SE</image:title>
      <image:caption>Vitrolife iDAScore kommunikationskoncept och säljmaterial - lansering av ett nytt AI-verktyg för IVF kliniker</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/9035a9b5-bd5e-4fd4-afc9-3e1fc68971c7/Fast-track+16-9.jpg</image:loc>
      <image:title>Home SE</image:title>
      <image:caption>Surgical Science LapSim ST kampanj - riktad till utbildningar för surgical technologist</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/684e6b89-5faa-4a93-9afb-c064a88fb2ef/Maximise+18-9+start.jpg</image:loc>
      <image:title>Home SE</image:title>
      <image:caption>Vitrolife strategisk kommunikation - webb, film, iPad, print och annonsering</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/3f6aca52-1983-4630-bbf9-c60aa8dbf3af/LG-16-9+start.jpg</image:loc>
      <image:title>Home SE</image:title>
      <image:caption>Log&amp;Guard - kommunikation skräddarsydd för att sälja</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/a12c2078-b62f-4fa2-b034-47b4291f5f71/Product+sales+material+start+2.jpg</image:loc>
      <image:title>Home SE</image:title>
      <image:caption>Säljmaterial och kommunikation för produkter - produktlansering</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/3fca7d0d-7144-4f5f-8bfe-fee78f6d7940/Born+start+2.jpg</image:loc>
      <image:title>Home SE</image:title>
      <image:caption>Børn brand identity - the most inclusive sperm bank</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/b9f577e5-c3cb-4600-bd04-ae0fc5d9dd30/Annual+Report+Xvivo+start.jpg</image:loc>
      <image:title>Home SE</image:title>
      <image:caption>Formgivning av årsredovisningar</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/f5b01617-6fbf-4307-a557-7420ef0c2bd9/hyalite+pack+l%C3%A5+bg+web+kopiera.jpg</image:loc>
      <image:title>Home SE</image:title>
      <image:caption>Brand identity, design och förpackningar</image:caption>
    </image:image>
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    <loc>https://www.svalanderlife.com/home-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/392a8a27-723b-4810-99ed-dfb76b43d143/ida_empower-16-9.jpg</image:loc>
      <image:title>Home (Ny copy)</image:title>
      <image:caption>Vitrolife iDAScore concept and communication - introducing a new AI tool</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/9035a9b5-bd5e-4fd4-afc9-3e1fc68971c7/Fast-track+16-9.jpg</image:loc>
      <image:title>Home (Ny copy)</image:title>
      <image:caption>Surgical Science LapSim ST campaign - targeted to surgical technologist educators</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/684e6b89-5faa-4a93-9afb-c064a88fb2ef/Maximise+18-9+start.jpg</image:loc>
      <image:title>Home (Ny copy)</image:title>
      <image:caption>Vitrolife strategic communication - web, film, iPad, print and advertising</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/3f6aca52-1983-4630-bbf9-c60aa8dbf3af/LG-16-9+start.jpg</image:loc>
      <image:title>Home (Ny copy)</image:title>
      <image:caption>Log&amp;Guard - communication designed to sell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/a12c2078-b62f-4fa2-b034-47b4291f5f71/Product+sales+material+start+2.jpg</image:loc>
      <image:title>Home (Ny copy)</image:title>
      <image:caption>Product sales material and communication - Product launch</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/3fca7d0d-7144-4f5f-8bfe-fee78f6d7940/Born+start+2.jpg</image:loc>
      <image:title>Home (Ny copy)</image:title>
      <image:caption>Børn brand identity - the most inclusive sperm bank</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/b9f577e5-c3cb-4600-bd04-ae0fc5d9dd30/Annual+Report+Xvivo+start.jpg</image:loc>
      <image:title>Home (Ny copy)</image:title>
      <image:caption>Annual Report Design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/f5b01617-6fbf-4307-a557-7420ef0c2bd9/hyalite+pack+l%C3%A5+bg+web+kopiera.jpg</image:loc>
      <image:title>Home (Ny copy)</image:title>
      <image:caption>Brand identity, design and packaging</image:caption>
    </image:image>
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    <priority>0.75</priority>
    <lastmod>2025-10-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/da7bb63f-c29e-48b3-a23c-93928b1fc5a8/G3+beach+ad.jpg</image:loc>
      <image:title>G Series Communication concept - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/dedf1bf0-bc91-4714-9b33-72898a2b4acf/G3+brochure.jpg</image:loc>
      <image:title>G Series Communication concept - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/3613cfdf-b2ea-466d-b7c8-c218e0999c25/Page+start+img.jpg</image:loc>
      <image:title>G Series Communication concept - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/75d05305-8f99-49b1-8625-1ed2837e80fa/G3+concept.jpg</image:loc>
      <image:title>G Series Communication concept - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/fc35c0ba-f370-48a3-a269-dc5bcaf65cae/G5+concept+variations.jpg</image:loc>
      <image:title>G Series Communication concept - Make it stand out</image:title>
      <image:caption>In the years following the launch, the key visual was updated to retain maximum attention value.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/763f70be-e46d-4fa0-802a-6eb5b6139951/G3+mother+ad.jpg</image:loc>
      <image:title>G Series Communication concept - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/444eeffa-dd3d-4102-8e89-0f8a032d1552/G5+brochure.jpg</image:loc>
      <image:title>G Series Communication concept - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66d9a37a7571532642706ca5/dd57b956-8686-4fd8-ac92-ac49332ff317/G5+concept.jpg</image:loc>
      <image:title>G Series Communication concept - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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